“I find that the marketing on TV and everything else has just simply raised the awareness of orthodontic treatment. When patients come in, it’s actually facilitated very friendly and open discussions about the advantages and disadvantages of different approaches. If they want an invisible solution, we show them various aligner solutions that we have in the office and just how crystal clear the SLX Aligners are. We show them that we can do their bite correction first, and that’s virtually invisible, and then transition into the SLX Aligners. The actual side-effect for me is that patients realize they can’t do it themselves, have no desire to do it themselves. This has been an adjunct marketing program. I have several patients now that are being re-treated because they weren’t satisfied with their online solution.” – Dr. Dave Paquette

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