So patients come and want an invisible solution, especially businessmen or adult women. Some teenagers, but on average it’s adults. Adults get very, very selective or picky about what it (aligners) actually looks like. And so with these, it’s very, very clear, so they look at them and they instantly get a smile on their face. The other thing that I found is that they’re very comfortable. The way they’re trimmed, there’s no edge that rubs their lips, and so the patients don’t come in complaining of little irritations, and they’re also not trying to adjust their own aligners which I found out in the past. They’ll come in with emery boards, and their little files and what-not, where they’ve adjusted it only to make it worse, and then they come in: “I can’t wear my aligners because they rubbed.”, and I have yet to have that happen with these.

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